If you’re wandering through Eastbourne and looking for something a little different—something vibrant, authentic, and deeply rooted in African culture—then you should definitely step into the Proudly African Store on Terminus Road.

A space for authentic African flavours

Located at 212 Terminus Rd, Eastbourne, East Sussex BN21 3DF, the Proudly African Store offers a welcoming and vibrant destination for anyone interested in exploring the rich tapestry of African food and culture. Find Open+2Cylex Eastbourne+2

From staple ingredients like cassava, plantain chips, yams, and diverse spices—through to sweet treats, snacks and even beverages that might be hard to find in more mainstream supermarkets—the store brings a broad selection tailored to the African culinary tradition. Proudly African+1

Why this store stands out

• Authenticity & sourcing: The store emphasises authentic African ingredients, carefully selected and sourced directly or via trusted suppliers. According to their “About Us” profile, their mission is to bring “the rich and vibrant flavours of Africa” to the local community. Proudly African+1

• Community building: Proudly African isn’t just about groceries—it’s about culture. In a guide to Eastbourne, food writer Lerato Umah‑Shaylor mentions this store as “a dedicated African store … with lots of wonderful produce for a variety of African dishes”. Southern Railway

• Convenient hours: The store opens daily from 09:00 to 22:00, making it accessible even for evening shopping. Find Open+1

What you might find

• Fresh produce staples: yams, cassava, plantains

• Spices, herbs and seasoning blends tied to West, East and Southern African cuisines

• Packaged goods like dried beans, special flours, sauces & condiments

• Snacks and drinks from African countries—ideal for anyone wanting something different

• A shopping experience that invites both food enthusiasts and those looking to explore new cuisines

Why it matters

Smaller, independent specialist grocery stores like Proudly African play a key role in:

• Preserving and promoting cultural culinary heritage for African diaspora communities

• Offering all shoppers the chance to explore and experiment with food beyond the usual supermarket fare

• Strengthening the local economy and supporting entrepreneurship

Tips for your visit

• Bring a list: If you have a specific recipe in mind (for example, a West African stew or plus special snack) call ahead—staff tend to be friendly and knowledgeable.

• Ask for help: Don’t hesitate to ask staff about unfamiliar items—they often can show you how to use the ingredients or recommend pairings.

• Explore beyond the basics: Even if you’re not of African heritage, this store is a great place to find new flavours to add into your cooking repertoire.

• Check stock early: Some fresh items (plantains, tropical produce) may go quickly—so earlier visits could be better.

• Support local business: Independent stores like this rely on community support to thrive—so every visit counts.

In summary

The Proudly African Store in Eastbourne offers much more than just groceries—it’s a cultural hub filled with rich flavours, wrapped in the warmth of community. Whether you’re an experienced cook of African cuisine, a curious foodie, or simply someone seeking something new and exciting, this store deserves a stop.

Would you like me to pull up their current product range, special offers, or maybe map a few other African groceries in the area too?